Behind the Curtain: Design Thinking in Hotel Technology

April 6, 2016 Stefan Tweraser

When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and employees who look like they haven’t seen the light of day in years. 

Hotels spend millions designing lobbies and guestrooms to feel warm and welcoming to guests, but often neglect employee-facing areas. Why the double standard? Obviously, the guest experience is a top priority, but what about the employee experience? 

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Translating Big Data into Bigger Guest Value

March 24, 2016 SnapShot Team

The hospitality industry is sometimes known for playing catch up with other sectors when it comes to new trends in technology, and none more so than the concept of “Big Data”. Hoteliers are usually more concerned with delivering great experiences for their guests, which means ensuring guest satisfaction, service delivery, great food, an appropriate atmosphere and so on. As such, “Big Data” is understandable a long way from their thoughts.

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Why Big Data Will Transform Hospitality

March 18, 2016 SnapShot Team

The hospitality industry is ripe for transformation. One driven by the massive quantities of data already being collected by everyone from the mom-and-pops to the Hiltons of the world. Just look at all the companies that were working on solving "the hotel data problem" at ITB this year. Yet there are still huge obstacles to overcome before the revolution can get underway. 

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