The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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How Hotels Can Use Technology To Better Understand and Serve Guests

May 19, 2016 David Turnbull

Our COO and co-founder, David Turnbull, has lead a Demand Management MOOC (Massive Open Online Course) for some time now, and has received quite a lot of acclaim from students and industry experts. So we asked David to take what he teaches in the MOOC and expand upon it here. In part one of our introduction to Demand Management, David explains the basics of hotel Demand Management and how hotels can use this management strategy (it's more of a philosophy, really) to use tech to better understand and, of course, better serve their guests. Read part one of David's introduction to Demand Management below. 

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Modern Hotel Asset Management, Part 2: How The Internet Has Transformed Hotels

May 12, 2016 Alex Slors

Recently we spoke with Alex Slors, a renowned asset management consultant, known for his keen ability to help hotels better manage the relationships between owner, operator, and hotel staff. In part one of our asset managment series, which you can read here, Alex explained what it's like to be an Asset Manager in the hospitality wold today. The fact that technology has changed his line of work and the industry at large seemed to be a common thread in the article. So we asked Alex to explain his thoughts on that in further detail. Just how has technology transformed the hospitality industry from the perspective of a seasoned Asset Manager? Read below to find out. 

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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