Current Trends in Hotel Tech: 2016

July 27, 2016 Clay Bassford

It's been a while since we touched base with SnapShot COO and co-founder David Turnbull and a lot has changed since then. Over 1,200 hotels are using SnapShot analytics right now! Not only that, but we're at over sixty employees currently (and growing!) with plans to expand outside of Europe into North America and elsewhere in the very near future. But SnapShot isn't the only thing growing at a breakneck pace, the entire hotel tech industry is evolving like never before. Cloud-based tech, advanced data analytics, and other digitally-enabled trends are revolutionizing the industry. So we figured it'd be a good time to sit with with David and chat about current trends in hotel tech and what these changes mean for hotels in the future. We sat down for a coffee recently for an informal reflection on what's happening so far. Take a look. 

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The Sad State of Hotel Tech Integrations: The Spaghetti Chart

June 23, 2016 Clay Bassford

One of the best illustrations of the challenges hotels face when it comes to information technology is what we like to call The Spaghetti Chart (also known as the Picasso Chart, for it's disjointed, surrealist display of jumbled logic and disorganization). The chart, seen below, was sketched out by Darja Gogunova, our Head of Product, and Anton Hell, a consultant and frequent collaborator of SnapShot's, when working with a client to map out their I.T. infrastructure. What they quickly discovered was the complicated, confusing, and delicately patchworked network of various interlinked hospitality software and tools affectionately known as "The Spaghetti Chart."

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How Hotels Can Determine The Right Pricing Strategy

June 21, 2016 Janel Clark

In a previous blog post on how to best understand guests, SnapShot COO and co-founder David Turnbull discussed how hotels can use data to both better understand and better serve guests. In this blog post, our Head of Education, Janel Clark, takes it a step further, exploring both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. 

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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