Enterprise Data and the Future of Hospitality

October 6, 2016 Stefan Tweraser


In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a corporate executive who quickly climbed the ranks, hoteliers take pride in drawing from experience and expertise to make bold decisions and snap judgments. 

This may have been acceptable when there was little data to draw upon, but in the digital age virtually every department, at property level and enterprise level, holds vast amounts of data to help managers understand guests, increase efficiency, and guide strategic planning.  

Read More

How To Make The Most Out of Enterprise Data - CHAT 2016

September 27, 2016 SnapShot Team

Our CEO, Stefan Tweraser, recently made a trip to Shanghai to attend one of China's largest tourism conferences, The China Hotels & Tourism Conference, also known as CHAT. One thing Stefan and our team have noticed while working in China is the interest many hoteliers and executives there have in current trends in data management and utilizing that data to better run their teams and businesses. 

Read More

Google Analytics for Hotels: Best Practices for Hotel Website Analytics

August 11, 2016 SnapShot Team

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set your marketing and e-commerce goals. All that's needed is a free web app that is by far the most popular website analytics tool: Google Analytics. What began as a website analytics company called Urchin was quickly bought up by Google in 2005. Since then, Google has built out the service to include many useful features. And because it is such a common choice for web analytics, no matter what happens to your website, what system you use, or agency you work with, Google Analytics just works. Today, Google Analytics is one of the indispensable tools for any modern hotelier or hotel marketer. 

Read More
Analytics Pro demo.png

 

 

Get a Demo

Upgrade your Hotel Technology
Enjoy all of SnapShot’s hotel analytics tools in one powerful bundle: ANALYTICS PRO

 

Alert Me
Automated, custom daily KPI alerts

Forecast & Budget
Track where you stand vs. your goals
On Demand Reporting
Clean data, segments & custom reports

OTA Commission Tracker
Analyze your spend on each channel