Finding the Right Source for Hotel Data

March 6, 2017 SnapShot Team

As an industry, we're entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future.  

Hotels have always been about personalization and guest experience. The best hotels are also the best at creating those incredible experiences. The difference today is that technology has become advanced enough to the point where it can assist hotels and guests in getting a unique experience.  

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The Hotel Distribution Technology Chart: 2017

December 15, 2016 SnapShot Team

It's been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to us asking to be included in "V2" or offered suggestions on how we could improve upon the chart. So we made a few big updates to it: We added a new ring to the chart called "Optimizing," which is what happens after you've reached hotel guests. This Optimizing section includes analytics, guest relations, and other software that hotels can and should use to optimize the distribution after the guest has stayed at the hotel. 

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How To Use Hotel Data

September 13, 2016 SnapShot Team

We're in the information age. There's no doubt about it. Yet, with all this data supposedly flying around us, it's hard to know just what to do with it. Even if your PMS is collecting all the right stats, you're on top of your web traffic and social media interactions, and you know what your comp set is up to, it can be hard to understand how to actually read the data. What does it mean? And more importantly how can you use it to make better decisions? 

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