Why Big Data Will Transform Hospitality

March 18, 2016 SnapShot Team

The hospitality industry is ripe for transformation. One driven by the massive quantities of data already being collected by everyone from the mom-and-pops to the Hiltons of the world. Just look at all the companies that were working on solving "the hotel data problem" at ITB this year. Yet there are still huge obstacles to overcome before the revolution can get underway. 

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ITB Berlin 2016: Addressing The Hotel Data Problem

March 16, 2016 Clay Bassford

ITB is always an exciting, near-overwhelming experience. As one of the largest hospitality and travel events, it draws people from all over the world to showcase their businesses, meet old colleagues and new friends in the industry, and pitch their services, wares, and solutions to the rest of the hospitality industry. 

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How to Choose Big Data Analytics Tools for a Hotel

March 1, 2016 Martin Soler

Many hoteliers, general managers, and revenue managers wish they could get a better handle on the data available to improve guest experience, revenues, and gather valuable business intelligence. Yet Excel can sometimes feel frustratingly limited. We feel your pain. And hey, at this point, with all the data we as hoteliers collect nowadays, a more robust, sustainable, and useful solution is just plain necessary. But what solutions are out there? And how do we go about choosing the right big (and small) data analytics tool for your hotel?

Read on to find out.

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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