Behind the Curtain: Design Thinking in Hotel Technology

April 6, 2016 Stefan Tweraser

When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and employees who look like they haven’t seen the light of day in years. 

Hotels spend millions designing lobbies and guestrooms to feel warm and welcoming to guests, but often neglect employee-facing areas. Why the double standard? Obviously, the guest experience is a top priority, but what about the employee experience? 

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What is an Open API and Why Do Hotels Need Them?

March 31, 2016 Clay Bassford

This article is co-written by SnapShot's Product Management Lead, Platform, Dominik Pinter


If you're a decision-maker at a hotel, you may not know what an API is or why it matters. But you should. While APIs are important to the work of people like hospitality tech managers and decision makers at any modern-day hotel, they actually affect the entire organization. Think about it: Technology is a major part of the modern hospitality industry and the organizations that are transforming entire swaths of the industry are all digitally-based: OTAs, Airbnb, even payment processing. 

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Translating Big Data into Bigger Guest Value

March 24, 2016 SnapShot Team

The hospitality industry is sometimes known for playing catch up with other sectors when it comes to new trends in technology, and none more so than the concept of “Big Data”. Hoteliers are usually more concerned with delivering great experiences for their guests, which means ensuring guest satisfaction, service delivery, great food, an appropriate atmosphere and so on. As such, “Big Data” is understandable a long way from their thoughts.

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