The Hotel Distribution Technology Chart: 2017

December 15, 2016 SnapShot Team

It's been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to us asking to be included in "V2" or offered suggestions on how we could improve upon the chart. So we made a few big updates to it: We added a new ring to the chart called "Optimizing," which is what happens after you've reached hotel guests. This Optimizing section includes analytics, guest relations, and other software that hotels can and should use to optimize the distribution after the guest has stayed at the hotel. 

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Choosing The Right Hotel Tech: Why You Need an Open Stack Solution

November 29, 2016 Martin Soler

The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the industry continues to utilize more digital tools and the internet, those who don't adopt the major tools or channels will get left in the dust. To stay competitive hotels need more tools to better understand their guests and improve service. Today it's a competitive advantage, tomorrow, not having them is a disadvantage. 

Tools like our analytics dashboard are part of a new category of hotel tech, evolved from revenue-management oriented analytics into a broad reporting solution that many departments or managers can use. But these hospitality-centric analytics tools didn't exist a few years ago so a some hotels have understandably asked us, "Why do I need it now?" Well, the short answer is, the more you know now, the faster you'll be able to adjust pricing, services, and react to the market. And anyone who has daily access to high quality information (through analytics apps or elsewhere) will remain competitive. Eventually, those who don't will be left behind as the industry evolves. 

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Understanding The Cloud: Pros and Cons of Cloud Computing for Hotels

September 6, 2016 Clay Bassford

It's an unfortunate truth that hotels are sometimes behind the curve when it comes to adopting the latest techology. This makes sense, as hoteliers are first and foremost focused on the human side of the business: taking care of guests. After all, it is called the hospitality industry. In the end, this delayed adoption of new tools can work in favor of hoteliers, as new tech is tested by other more adventurous users before being adopted by the wider hospitality industry. Yet, hoteliers who wait too long miss out on innovative new ways to increase guest satisfaction and revenue.  

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