Social Media for Hotels: Best Practices For Getting Started

January 6, 2016 SnapShot Team

Much of online marketing for hotels today is wrapped up in a race for visibility. If a potential customer sees you, the thinking goes, they're far more likely to book with you. Fortunately, social media offers a number of ways to get yourself in front of customers. It simply takes some knowhow and a bit of trial and error. Well, we have the knowhow covered below, so give it a read and get to work figuring out what works best for your hotel. 

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2015 in Review: Hotel Industry Trends, Digital Hotel Marketing and Revenue Management

December 23, 2015 Martin Soler

Every year publishes a review of the most read articles in the past year. Going through the list is somewhat of a treasure trove for hotel marketers and revenue managers. It may not predict future trends but it certainly helps us understand what the industry is focusing on and how we might strategically react.

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Real-Time Education is Transforming The Hospitality Industry

December 9, 2015 SnapShot Team

The global hospitality industry will generate some $550 billion in 2016, according to Statista. Anyone hoping to join this booming industry will most likely do so via the traditional hospitality school system. And yet, not everyone considering a career in hospitality is ready to commit years to years of schooling. Front desk staff, even those in sales or I.T. are much more likely to test the waters to see if the industry is a great fit. Or maybe they need to brush up on current industry trends. MOOCs, Massive Open Online Courses, offer a much-needed respite from the stale and slow-to-adapt hospitality education system.

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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