How To Find The Right Benchmarking KPIs For Your Hotel

November 17, 2016 Janel Clark

Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? 

In 2008, just before the financial crisis hit, few hotels were able to achieve their budgets in the last months of that year. So did that mean the managers were all suddenly terrible at their jobs? No, of course not. So how do we evaluate the perfomance of hotel managers in the content of other managers and the larger markets? In other words, how do we find the right benchmarking KPIs for our hotel? 

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Introducing: The Hotel Technology Index

October 13, 2016 Clay Bassford

 When a new team member joins SnapShot, our training includes educating new colleagues on the major concepts and terminology of our corner of the industry. Whether we came from the hospitality industry or from the tech space, there's always something new to learn. Afterall, we're an industry that is certainly well-versed in acronyms, complex business terminology, and quickly evolving technology. 

The most challenging part of the learning process is often in developing a comprehensive overview of the Hotel Tech space. Who are the players and in which areas do they specialize? What software and technology solutions are out there? What are key terms I should know so I can keep up with the hot industry trends of the moment? 

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Enterprise Data and the Future of Hospitality

October 6, 2016 Stefan Tweraser


In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a corporate executive who quickly climbed the ranks, hoteliers take pride in drawing from experience and expertise to make bold decisions and snap judgments. 

This may have been acceptable when there was little data to draw upon, but in the digital age virtually every department, at property level and enterprise level, holds vast amounts of data to help managers understand guests, increase efficiency, and guide strategic planning.  

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