Your Hotel Data Checklist: Top Tips For Understanding Customers Through Data

August 9, 2016 Kevin O'Rourke


This post is brought to you in cooperation with SiteMinder and was written by Kevin O'Rourke,
Executive Vice President of Global Sales at SiteMinder. 

Our industry might be a "people" business first and foremost, but despite what anyone might try to tell you to the contrary, it's a "data" business, too. Take a look around your hotel and you’ll find that data is everywhere: Guests details, your occupancy levels, the revenue being driven by food and beverage, your online reviews and their ratings. The list goes on. 

In delivering the ultimate guest experience, there’s a lot of work needed. It’s work that centers on numbers and data. So how do you take quantitative and qualitative data and use it to understand your guests and your business? And perhaps more crucially, which key metrics should you be focused on when using the technology technology currently available to your hotel? In this article, we'll show you how to use your channel manager, your online booking engine, and your hotel website traffic to better attract and keep customers. 

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Hotel Data and Analytics News - July 2016

July 28, 2016 SnapShot Team

More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. For other months' roundups, click here. 

So without further ado, here is our Monthly News Roundup! 

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Hotel Data and Analytics News - June 2016

June 30, 2016 SnapShot Team

More data, less time. It applies to news as well. So every day, our content team here at SnapShot looks for, publishes, and/or curates articles that we think hoteliers can use when it comes to data and hotel analytics. We send out these articles in weekly newsletters showcasing the past week's best news in hotel tech, data, and analytics. But with so much to read and so little time it’s helpful to have a recap of the best content from the past month or so. For previous months' roundups, click here. 

So without further ado, here is our Monthly News Roundup! 

Read More
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