Social Media for Hotels: Best Practices For Getting Started

January 6, 2016 SnapShot Team


Much of online marketing for hotels today is wrapped up in a race for visibility. If a potential customer sees you, the thinking goes, they're far more likely to book with you. Fortunately, social media offers a number of ways to get yourself in front of customers. It simply takes some knowhow and a bit of trial and error. Well, we have the knowhow covered below, so give it a read and get to work figuring out what works best for your hotel. 

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Understanding the Basics of Hotel Revenue Management

November 16, 2015 SnapShot Team

We’re offering a “Demand Management” online course through Coursera, in partnership with ESSEC business school and Duetto. The course offers a deep look at Asset Management, Demand Generation, Online Marketing, and Revenue Management- each segment lead by industry experts.

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Data is a Design Problem

October 20, 2015 Martin Soler

"Big Data."

It’s a trendy catch phrase that marketing people throw around to show they’re onto something. The beauty of this term is that it’s so broad, so elusive and so hard to fathom that most people don’t even try.

I should know, I’m a Chief Marketing Officer for a hotel data and analytics company.

In working on data problems, listening to excellent speakers from great data companies, and talking to potential users (hotels in my case), I’ve found there is a huge divide between the vague fantasy of “Big Data” and the practical application of it, costs included.

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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