The Hotel Data Types Chart

May 26, 2016 SnapShot Team

"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence.

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Modern Hotel Asset Management, Part 1

April 28, 2016 Alex Slors


Alex Slors is a renowned Asset Management consultant, known for his keen ability to help hotels better manage the relationships between owner, operator and hotel staff. He’s also a friend and frequent collaborator with the SnapShot team. If you’ve taken our Hotel Demand Management online course, then you’re already familiar with his friendly demeanor and extensive knowledge. We asked Alex to help us write an introduction to modern-day asset management. What does it mean to be an asset manager for a hotel today? How has it changed, and more specifically, what kind of role does data play in asset management? Read below to find out. 

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What is an Open API and Why Do Hotels Need Them?

March 31, 2016 Clay Bassford

This article is co-written by SnapShot's Product Management Lead, Platform, Dominik Pinter


If you're a decision-maker at a hotel, you may not know what an API is or why it matters. But you should. While APIs are important to the work of people like hospitality tech managers and decision makers at any modern-day hotel, they actually affect the entire organization. Think about it: Technology is a major part of the modern hospitality industry and the organizations that are transforming entire swaths of the industry are all digitally-based: OTAs, Airbnb, even payment processing. 

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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