Google Analytics for Hotels: Best Practices for Hotel Website Analytics

August 11, 2016 SnapShot Team

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and referrals), but you can use it to design your sales funnel, and to set your marketing and e-commerce goals. All that's needed is a free web app that is by far the most popular website analytics tool: Google Analytics. What began as a website analytics company called Urchin was quickly bought up by Google in 2005. Since then, Google has built out the service to include many useful features. And because it is such a common choice for web analytics, no matter what happens to your website, what system you use, or agency you work with, Google Analytics just works. Today, Google Analytics is one of the indispensable tools for any modern hotelier or hotel marketer. 

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Morning Meetings with SnapShot Analytics

August 3, 2016 SnapShot Team

The first in our new Meetings series, we show you how to use SnapShot Analytics to get the most out of your hotel's daily morning meetings and keep your team focused on objectives and up-to-date on goals. Next in the series, we'll go further in depth, exploring how SnapShot Analytics can really boost your weekly forecast meetings and monthly strategy meetings. 



New Call-to-actionAhh, the ubiquitous morning meeting. Fresh coffee brewing, birds chirping, and a chance to catch up on yesterday's activity at the hotel. The team will look at everything from occupancy to regular maintenance issues, with a focus on the o
perational, past and upcoming events, housekeeping, and most likely, pick-up for week. More than anything, it's a chance to refresh your team on big-picture goals. 

But who wants to come in one or two hours early to compile pick-up reports and other data? Save that time for something more important (sleep, breakfast with your partner, a nice jog in the park) and have all your data ready for your morning meeting as soon as you log in to SnapShot Analytics. The coffee is ready, the team is at attention, without further ado, let's jump right in!

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How to Set Up Hotel Segmentation: Tips on Modern Segmentation Strategies

July 14, 2016 Linda Girrbach

After our popular guide, How Hotels Can Determine the Right Pricing Strategy, our in-house Demand Management Consultant and Revenue Management jack-of-all-trades, Linda Girrbach, had to get in on the action. She wrote the following amazingly practical guide to developing a modern, effective segmentation strategy for a hotel. Because, let's be honest, most hotels struggle with segmentation. Thankfully, Linda is on your side and here to help!

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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