Every year hotelmarketing.com publishes a review of the most read articles in the past year. Going through the list is somewhat of a treasure trove for hotel marketers and revenue managers. It may not predict future trends but it certainly helps us understand what the industry is focusing on and how we might strategically react.
The way hoteliers engage their data has come a long way in the past ten years. Technology has developed in leaps and bounds and hoteliers are more savvy than ever when it comes to utilizing digital tools. Yet it's still easy to feel intimidated by all the data and technology available. Where do you start? What kind of moves can you make that will stand the test of time?