ITB Berlin 2016: Addressing The Hotel Data Problem

March 16, 2016 Clay Bassford

ITB is always an exciting, near-overwhelming experience. As one of the largest hospitality and travel events, it draws people from all over the world to showcase their businesses, meet old colleagues and new friends in the industry, and pitch their services, wares, and solutions to the rest of the hospitality industry. 

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How to Choose Big Data Analytics Tools for a Hotel

March 1, 2016 Martin Soler

Many hoteliers, general managers, and revenue managers wish they could get a better handle on the data available to improve guest experience, revenues, and gather valuable business intelligence. Yet Excel can sometimes feel frustratingly limited. We feel your pain. And hey, at this point, with all the data we as hoteliers collect nowadays, a more robust, sustainable, and useful solution is just plain necessary. But what solutions are out there? And how do we go about choosing the right big (and small) data analytics tool for your hotel?

Read on to find out.

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A Guide to Hotel Data and Analytics

February 15, 2016 Clay Bassford


As hoteliers we don’t always consider data to be a fundamental tool in our daily operations. We’d rather focus on making our guests happy than crunching numbers. So why does data matter to hotels? Because at the end of the day data is just information. When we look at the right data in the right way, we can not only ensure our guests are having a great stay, but we can optimize revenues, occupancy, and organizational efficiency.

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