The Argument for Small Data: How Hotels Can Use Their Data Today

May 2, 2016 David Turnbull

If ever there was a Zeitgeist phrase to typify the seismic changes occurring within the hotel industry, “demand management” is the one I associate most with hotels today. The industry finds itself at a crossroads where the blurred lines of responsibility for commercial development are failing to launch, with new directions in structures, technology and processes are the missing ingredients. Financial stakeholders are demanding increased attention to profit conversion, attributed to the dominance of Online Travel Agents (OTAs) and the slipping control of distribution costs.

Read More

Translating Big Data into Bigger Guest Value

March 24, 2016 SnapShot Team

The hospitality industry is sometimes known for playing catch up with other sectors when it comes to new trends in technology, and none more so than the concept of “Big Data”. Hoteliers are usually more concerned with delivering great experiences for their guests, which means ensuring guest satisfaction, service delivery, great food, an appropriate atmosphere and so on. As such, “Big Data” is understandable a long way from their thoughts.

Read More

Why Big Data Will Transform Hospitality

March 18, 2016 SnapShot Team

The hospitality industry is ripe for transformation. One driven by the massive quantities of data already being collected by everyone from the mom-and-pops to the Hiltons of the world. Just look at all the companies that were working on solving "the hotel data problem" at ITB this year. Yet there are still huge obstacles to overcome before the revolution can get underway. 

Read More
CTA-blue-border-wht.png

Get a Free One-on-One Demo
See what SnapShot Analytics can do for your hotel

SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

Get a Demo