Alex Slors is a renowned Asset Management consultant, known for his keen ability to help hotels better manage the relationships between owner, operator and hotel staff. He’s also a friend and frequent collaborator with the SnapShot team. If you’ve taken our Hotel Demand Management online course, then you’re already familiar with his friendly demeanor and extensive knowledge. We asked Alex to help us write an introduction to modern-day asset management. What does it mean to be an asset manager for a hotel today? How has it changed, and more specifically, what kind of role does data play in asset management? Read below to find out.