The Weekly Reads 28.04.2017

April 28, 2017 Marina Mitrashov

We have truly great reads for you this week. It seems like everybody is talking about data these days, but how can data impact your hotel? Read the break down on our blog. Also we have two great articles on digital marketing for hotels: Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info and How to Increase Travel Website Bookings, Automatically.

How Data Can and Should Impact Your Hotel

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Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of ways to calculate, display and act on property performance. Today, data can impact your property several ways. Your daily operations and guest experience are among the top areas where data can make a significant impact.

Read More Here


How to Increase Travel Website Bookings, Automatically

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Working in a seasonal industry is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you to constantly review your marketing budget. The good news is that it doesn’t always have to be like this. Here are ideas on how you can increase your travel website bookings throughout the entire year with marketing automation.

Read More Here


Expedia Looks to Trivago and HomeAway to Propel Future Growth

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Dara Khosrowshahi, Expedia’s CEO, said on Thursday that paid channels - meaning Google, Facebook and metasearch - are increasing their share of the travel audience, and metasearch is the fastest-growing part of the mix.

This metasearch growth positions Expedia well because its Trivago unit is the fastest growing metasearch company, pumped up in part by money that various Expedia brands and the Priceline Group are spending on marketing within the hotel-search platform.

Read more here


Facebook Begins Retargeting Potential Travelers with Ads Featuring Flight Info

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Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program extends to airlines the same industry-specific retargeted ads that were introduced for hotel marketers last year.

Read more here