Weekly Reads 28.07.2017

July 28, 2017 Marina Mitrashov

This week's reads are all about data: how to collect it, how to use it and how to reach the right conclusions for your business. We start off with an article by Ben Murphy on how to use machine learning in online campaigns to optimize them as you go, without waiting months to get insights on user behavior.

Read More

Weekly reads 20.07.2017

July 19, 2017 Marina Mitrashov

We have some important reads for you this week, starting off with Talia Wolf's complete DIY guide to optimizing your landing pages. We also have a Piper Jaffray survey which found that OTAs and travel search sites offered the lowest prices 21% of the time, while hotel supplier websites offered the lowest prices 13% of the time. We then have an interesting case study on how Germany’s Berge & Meer used data-driven attribution to increase bookings by 24%. And a good reason to invest in a mobile-friendly hotel website - according to J.D. Power and Associates' annual North America Hotel Guest Satisfaction Index Study, guests are more satisfied with hotels that are mobile-friendly.

Read More

SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool

July 18, 2017 Margaret Ady

Read More
CTA-blue-border-wht.png

Get a Free One-on-One Demo
See what SnapShot Analytics can do for your hotel

SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

Get a Demo