Weekly Reads 10.08.2017

August 10, 2017 Marina Mitrashov

In this week’s read I wanted to focus on the way we use data. Having data and high-end technology doesn’t make us smarter, the way we use it does – you can read more on the subject in our latest blog post. 

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Weekly Reads 04.08.2017

August 4, 2017 Marina Mitrashov

July flew by so fast! We start our August reads off with some interesting insights on user behaviour in the online travel sector, courtesy of the latest ContentSquare case study.

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Is it Really Technology that Makes a Smart Hotel?

August 4, 2017 SnapShot Team

Tech gadgets and mobile control over the nooks and crannies of a hotel room are all the rage right now. Hotel brands, such as Aloft, are heavy hitting on in-room technology in order to stand out from a sea of competitors. As Brian McGuinness of Starwood notes, there was a time when travelers were drawn to hotels because hotels were better than home, but then “’people started doing great things to their houses and hotels needed to catch up’” (Travel and Leisure). Hence, the move in recent years to make hotels more interesting and innovative than the average home.

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