09.06.17 Weekly Read

June 9, 2017 Marina Mitrashov

This week's reads are all about innovation and growth in the hospitality industry, with a few interesting examples on the importance of thinking outside of the box. We have a blog post by Snapshot’s head of marketing, Margaret Ady, on how to evaluate technology so that you can fail fast to succeed better. We see how Airbnb just made check-in easier for guest and hosts alike, with a low-tech but brilliant feature. We take a look at the next evolution of Expedia, from web company to platform. And we finish off with the entry of fashion designer Karl Lagerfield to the industry. 

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How To Evaluate Technology So That You Can Fail Fast & Succeed

June 7, 2017 Margaret Ady

The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation. 

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02.06.17 Weekly Reads

June 6, 2017 Marina Mitrashov

Let’s kick June off with some great reads! The Expedia Media Solutions survey reveals that web deals are a top inspiration for travelers across all generations, much more than celebrities. We also take a look at the top 10 hotel brands in the USA and see how Sweden and Airbnb are collaborating in order to attract American travelers. Finally, we share Google's insights on mobile versus desktop usage that every marketer should read.

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