Weekly Reads 24.08.2017

August 24, 2017 Marina Mitrashov

We have some insightful reads for you this week. Our head of marketing, Margaret Ady, urges you to make the basic things exceptional before moving on to shiny, new technology.

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Is More Really More? The Question We're Not Asking Hotel Guests

August 24, 2017 Margaret Ady

NB:This article originally appeared in Global Hotel Network as part of GHN's Perspectives column

I recently asked the internet that perennial hotel question: What do guests want? And I was met with the same old list as always. Guests want free breakfast. Guests want WiFi. Then there are more recent entrants, like guests want mobile check-in. And, recently, Oracle determined that guests want new technologies but only if it makes them feel they have more control and only if it’s balanced with personal service (Forbes).

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Weekly Reads 17.08.17

August 17, 2017 Marina Mitrashov

 

In this week’s reads, we're focusing on the first and most important building block in your marketing strategy – defining your target audience and creating customer personas.

We start off by looking at Trivago’s costly marketing strategy, which, although gets a lot of exposure, is missing out on potential clientele. We follow up with Buffer’s complete guide to creating marketing personas for your hotel.

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