The Hotel Distribution Technology Chart: 2017

December 15, 2016 SnapShot Team

It's been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to us asking to be included in "V2" or offered suggestions on how we could improve upon the chart. So we made a few big updates to it: We added a new ring to the chart called "Optimizing," which is what happens after you've reached hotel guests. This Optimizing section includes analytics, guest relations, and other software that hotels can and should use to optimize the distribution after the guest has stayed at the hotel. 

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Choosing The Right Hotel Tech: Why You Need an Open Stack Solution

November 29, 2016 Martin Soler

The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the industry continues to utilize more digital tools and the internet, those who don't adopt the major tools or channels will get left in the dust. To stay competitive hotels need more tools to better understand their guests and improve service. Today it's a competitive advantage, tomorrow, not having them is a disadvantage. 

Tools like our analytics dashboard are part of a new category of hotel tech, evolved from revenue-management oriented analytics into a broad reporting solution that many departments or managers can use. But these hospitality-centric analytics tools didn't exist a few years ago so a some hotels have understandably asked us, "Why do I need it now?" Well, the short answer is, the more you know now, the faster you'll be able to adjust pricing, services, and react to the market. And anyone who has daily access to high quality information (through analytics apps or elsewhere) will remain competitive. Eventually, those who don't will be left behind as the industry evolves. 

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Hotel Tech Insiders: Hotel Christian IV, Copenhagen

November 25, 2016 Clay Bassford

Not all hotels have the resources or time to risk being at the cutting edge of groundbreaking or revolutionary technological innovation. And that's totally fine. Independent hotels like the lovely Hotel Christian IV in downtown Copenhagen often require their management and staff to wear multiple hats in order to provide excellent service to their guests. Hotel Christian IV owner and General Manager Kasper Linnet Jørgensen certainly wears a lot of hats. He's in charge of operations, revenue management, and much more. Needless to say, Kasper is a busy guy. 

We sat down with the former pro golfer who, in an unexpected turn of events, jumped into his family's hotel business with both feet, learning as he went. Kasper spoke with us about what it's like to be a small independent hotel in today's day and age, and the benefits and challenges of all the current technology and software available to the modern hotelier. 

 So without further ado, take a look at our latest interview in our Hotel Tech Insiders seriesKasper Linnet Jørgensen, GM at Hotel Christian IV in Copenhagen.  

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SnapShot Analytics is the world’s first comprehensive hotel analytics tool. Everything you need in one place: PMS data, benchmarking, pricing, web analytics, TripAdvisor stats, and social media metrics. Dig as deep as you want, or keep it surface level for instantly actionable intelligence, and share it immediately with your team. 

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