This week's reads are all about innovation and growth in the hospitality industry, with a few interesting examples on the importance of thinking outside of the box. We have a blog post by Snapshot’s head of marketing, Margaret Ady, on how to evaluate technology so that you can fail fast to succeed better. We see how Airbnb just made check-in easier for guest and hosts alike, with a low-tech but brilliant feature. We take a look at the next evolution of Expedia, from web company to platform. And we finish off with the entry of fashion designer Karl Lagerfield to the industry.