Is it Really Technology that Makes a Smart Hotel?

August 4, 2017 SnapShot Team

Tech gadgets and mobile control over the nooks and crannies of a hotel room are all the rage right now. Hotel brands, such as Aloft, are heavy hitting on in-room technology in order to stand out from a sea of competitors. As Brian McGuinness of Starwood notes, there was a time when travelers were drawn to hotels because hotels were better than home, but then “’people started doing great things to their houses and hotels needed to catch up’” (Travel and Leisure). Hence, the move in recent years to make hotels more interesting and innovative than the average home.

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Weekly Reads 28.07.2017

July 28, 2017 Marina Mitrashov

This week's reads are all about data: how to collect it, how to use it and how to reach the right conclusions for your business. We start off with an article by Ben Murphy on how to use machine learning in online campaigns to optimize them as you go, without waiting months to get insights on user behavior.

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Weekly reads 20.07.2017

July 19, 2017 Marina Mitrashov

We have some important reads for you this week, starting off with Talia Wolf's complete DIY guide to optimizing your landing pages. We also have a Piper Jaffray survey which found that OTAs and travel search sites offered the lowest prices 21% of the time, while hotel supplier websites offered the lowest prices 13% of the time. We then have an interesting case study on how Germany’s Berge & Meer used data-driven attribution to increase bookings by 24%. And a good reason to invest in a mobile-friendly hotel website - according to J.D. Power and Associates' annual North America Hotel Guest Satisfaction Index Study, guests are more satisfied with hotels that are mobile-friendly.

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