2017 Predictions: Emerging Trends in Hospitality & Technology

January 5, 2017 Margaret Ady

Did you know that “complexify” is a word? It means, not surprisingly, to make something more complicated. As a big believer in the value of big data, it’s hard to say this, but thus far it seems that data has mostly served to complexify hospitality. CRM data, PMS data, review data, guest acquisition data, marketing analytics… these moving pieces are a bit like a solar system without a sun to anchor them. They float around serving little purpose rather than working in unison toward a common goal. To give data some gravitational pull, we must de-complexify it (this one may not really be a word, but you get the drift). As we move through 2017, almost every trend that surrounds hospitality and technology will revolve around making data more accessible, integrated, and useful. Here are five ways we believe big data will evolve in 2017 to better serve the hospitality industry so that the industry can better serve guests. 

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2016 Year in Review: Hospitality & Travel Tech

December 22, 2016 SnapShot Team

2016 turned out to be a very exciting year for the hotel tech industry. Most of all, it was a year where new technology was finally widely discussed and speculated upon, and even introduced and tested. New tools like analytics, messaging, chatbots and the like are now being adopted by hotels around the world. We as an industry are moving quickly forward in improving and modernizing the tools and workflows we use everyday in running our hotels and in building hotel technology.

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The Hotel Distribution Technology Chart: 2017

December 15, 2016 SnapShot Team

It's been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to us asking to be included in "V2" or offered suggestions on how we could improve upon the chart. So we made a few big updates to it: We added a new ring to the chart called "Optimizing," which is what happens after you've reached hotel guests. This Optimizing section includes analytics, guest relations, and other software that hotels can and should use to optimize the distribution after the guest has stayed at the hotel. 

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