Big Revenue Management: Where the Rubber Meets the Road with Big Data

January 25, 2017 Margaret Ady

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really?

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Predictive Intelligence: The Path to Loyalty & Beyond

January 19, 2017 Margaret Ady

I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but more than those things, it is the relationship I developed with the owner that keeps me wanting to go back. Upon my leaving, she said, “Next time, when you write to reserve, tell me you’re a purple guest, so I can be sure you get my friends’ discount.” She knows how to make her guests feel special.

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No More Spaghetti: Where Hotel Technology Must Go in 2017

January 13, 2017 Margaret Ady

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos are a barrier in any organization, but this term doesn’t adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore.

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