How Using Agile Marketing Can Boost your ROI Up To 40% in 2018

Oct 23, 2017 4:06:34 PM Marina Mitrashov

We have great reads for you this week! First, hotel revenue managers worldwide call for a revolution, saying they’re interested in “total hotel revenue management,” according to a new Cornell University survey.

Then, Alan Young on how hotel and travel companies can experience ROI uplift of 20% to 40% with micro-marketing practices and agile marketing strategy.

Airbnb is now rolling out a new call for affiliate partners, where high-traffic sites with over 1 million visitors can embed Airbnb property listings and make commissions when they are booked. Alongside this, Airbnb has now turned on an API for app developers to link in the backend to and offer an easier way to manage listings via other apps.

And we finish off with an interview with Virgin Holidays customer lifecycle lead, Saul Lopes, on the customer-centric brand.

Hotel Revenue Managers Say They Want a Revolution

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A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally.

Many say they’re interested in “total hotel revenue management,” a concept that looks beyond rooms to include revenue and profit on restaurants, room service, and meeting space rentals. About 63 percent of those surveyed expect total hotel revenue management to become common soon, where only 10 percent mentioned the concept when Cornell did a comparable study in 2010.

Read on Skift

Using Agile Marketing in 2018 to Maximize Results, While Minimizing Risk


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It's no secret — the process of building out your 2018 business plan and marketing strategy can, more often than not, feel like gambling. Are you going to wager all your chips (marketing dollars) on black or red, odd or even? Should you make a high bet, or an inside bet? What happens if your bet is a bust? Did you just gamble away the potential success of your business or product?

Read on Hospitality Net

Airbnb eyes expansion with affiliate program for sites with 1M+ users, new API

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While Expedia and Priceline roll out ways to encroach on Airbnb’s space with their own private home listings for travellers, the $31 billion venture-backed Airbnb is also looking at new ways to boost its own traffic and bookings. Airbnb is now rolling out a new call for affiliate partners, where high-traffic sites with over 1 million visitors can embed Airbnb property listings and make commissions when they are booked. Alongside this, Airbnb has now turned on an API for app developers to link in the backend to and offer an easier way to manage listings via other apps.

Read on Tech Crunch


Travellers Look For The Human Touch, Says Virgin Holidays’ Lopes

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Virgin Holidays is proud of the level of customer service it offers, and, in the experience era, its aim is to make your holiday the best you’ve ever had. Virgin Holidays’ Saul Lopes recently took on a new role within the business as its customer lifecycle lead, where he is responsible for maintaining the tour operator’s customer experience across the whole of the journey.

Read CMO


Be in the know with the Alert Me app

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Get relevant information as it happens. Set custom alerts for when your pickup, occupancy, RevPAR, and other data changes or reaches a threshold.

Alert Me allows hotels to switch on predefined alerts or create custom alerts. Use as many alerts as you need and share them with your team. You will receive an email first thing each morning (6:00-7:00 AM local time) with all the updates needed for daily meetings.

Download on the store