Marina Mitrashov

Campaign Manager
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Recent Posts

Weekly reads 20.07.2017

July 19, 2017 Marina Mitrashov

We have some important reads for you this week, starting off with Talia Wolf's complete DIY guide to optimizing your landing pages. We also have a Piper Jaffray survey which found that OTAs and travel search sites offered the lowest prices 21% of the time, while hotel supplier websites offered the lowest prices 13% of the time. We then have an interesting case study on how Germany’s Berge & Meer used data-driven attribution to increase bookings by 24%. And a good reason to invest in a mobile-friendly hotel website - according to J.D. Power and Associates' annual North America Hotel Guest Satisfaction Index Study, guests are more satisfied with hotels that are mobile-friendly.

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Weekly Reads 14.07.17

July 17, 2017 Marina Mitrashov

This week I wanted to talk to you about how a customer centric approach, applied to every aspect of your hotel, can drive more revenue. Our weekly blog post focuses on adopting a culture of innovation within your hotel by using technology that improves guest service.

We are also getting interesting insights on how the giant OTAs drive traffic to their websites and what we can learn from them. Then, we have an in-depth report on travel industry-specific search ranking factors and how user-centric content will boost your SEO. We finish off with a sneak pick at Airbnb’s new corporate travel solution.

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Weekly Reads 07.07.17

July 10, 2017 Marina Mitrashov

July is here and although it’s raining in Berlin, the summer traveling season at it’s peak. In this week’s reads, we are zooming in on OTA providers and the diverse ways regulatory bodies are trying to curb their growth. We have a great article by Pablo Delgado that analyzes instant booking on different platforms. We also bring you HITEC 2017 highlights, revealing what you should know about where hotel technology is going.

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