This week, we focus on digital presence for hotels and what you need to know to stay up-to-date. Emarketer’s latest forecast shows that digital travel sales are expected to reach $189.6 billion in 2017, of which 40% is slated to be purchased on mobile.
We also look at how and why travelers increasingly turn to trains when planning a vacation. Google is testing Price-First ad formats- how will the changes affect your conversion rate? Finally, your employees are the face of your business, so how can you invest in them wisely to boost revenue?