Marina Mitrashov

Campaign Manager
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Recent Posts

Weekly Reads 24.08.2017

August 24, 2017 Marina Mitrashov

We have some insightful reads for you this week. Our head of marketing, Margaret Ady, urges you to make the basic things exceptional before moving on to shiny, new technology.

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Weekly Reads 17.08.17

August 17, 2017 Marina Mitrashov

 

In this week’s reads, we're focusing on the first and most important building block in your marketing strategy – defining your target audience and creating customer personas.

We start off by looking at Trivago’s costly marketing strategy, which, although gets a lot of exposure, is missing out on potential clientele. We follow up with Buffer’s complete guide to creating marketing personas for your hotel.

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Weekly Reads 10.08.2017

August 10, 2017 Marina Mitrashov

In this week’s read I wanted to focus on the way we use data. Having data and high-end technology doesn’t make us smarter, the way we use it does – you can read more on the subject in our latest blog post. 

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